As I mentioned before as with film photography, there are many steps between the actual taking of a picture and the final picture that you see and like. From a client's perspective in our digital world, they need to understand what the photographer means when they say 'digital files.' Each of the pictures below are digital files of the same picture, but they clearly do not provide the same visual impression. The first image is a common digital file. While a nice picture, it has a bit yellow color to it and is a bit flat.
Additional processing of the digital file above removes the yellow cast, makes the colors more true to life and creates lively and dynamic picture(see below). This is the standard post processing that e2Photography does with its digital files.
Lastly, it is possible to further improve the digital file by removal of blemishes, extra strands of hair, conversion to B&W (see below) and etc. I refer to these kinds of digital files as 'touched up' files and each is created by a very detailed manual process resulting in a strongly unique image.
As a photographer, I like to shoot my pictures in RAW format. This provides me with the maximum flexibility after the event or session to make a whole variety of adjustments to the image to make them the best that they can be. Some photographers like to do their processing directly in the camera and generate either TIFF or JPEG files directly. While efficient for the photographer, this approach limits their ability to make adjustments later. In other words they need to get it 'perfect' at the moment of taking the picture.